The company selling a $3,000 mattress cover that billionaires love wants to become a healthcare company that treats sleep apnea

Eight Sleep is pivoting its focus from a luxury mattress cover to becoming a healthcare company by seeking FDA clearance for sleep apnea detection and treatment. This strategic move aims to convert the product into a device covered by insurers, rather than remaining an out-of-pocket expense for consumers. The company supports its submissions with clinical studies and research partnerships, including one established with Abu Dhabi’s Department of Health.