Consulting's race to become AI native

AI is fundamentally reshaping the consulting industry, requiring firms to move beyond general strategy decks toward providing tangible tools and continuous support systems. To capitalize on this shift, top firms are racing to adopt an "AI-native" profile. Several major organizations, including KPMG, PwC, EY, and McKinsey, are embedding AI into their core services, updating training agendas, and integrating it into internal processes.