BUSINESSFINANCIAL TIMES WORLD
America’s brands lose their magic
US household names are facing market challenges, with established brands like those for mayonnaise and toothpaste being undercut. These major brands are losing their market edge due to competition from private 'own labels' and new entrants referred to as 'insurgents'.
Related Signal
Adjacent reporting
- America's top brands are under siege as price hikes force Gen Z to abandon their favorite products
- Alternative Soda Brands Taking Over Beverage Markets
- China’s tea brands want to conquer America, Starbucks-style
- Retail signals portend trouble for US consumers
- Americans fear 'unstoppable' Chinese food brand will take over US and destroy a string of food chains
- Desperate Walmart aggressively pushing overhaul of store brands to hold onto value customers