BUSINESSBLOOMBERG
Target Bets on Trendy Snacks and Drinks in Grocery Revamp
Target has made a significant strategic shift, moving away from being solely seen as a discount-driven everyday chain. Its latest major focus suggests it aims to become a cool, zeitgeisty retailer by betting on trendy snacks and drinks within its grocery segment.
Related Signal
Adjacent reporting
- Target’s turnaround involves upscale baby gear and revamped shopping carts — and it’s starting to pay off
- ‘We're evolving': Target plans to remodel 5 Chicago-area stores
- Target is trying to win back busy families from Walmart, starting with the baby aisle
- Target is set to report first-quarter earnings, offer read on consumer