Retailers face a big challenge this fall: figure out what 'value' means for shoppers

Retailers face a challenge redefining 'value' for US shoppers, whose priorities now include quality, convenience, and trust alongside low prices. Shoppers are becoming more selective amid economic pressures, evidenced by a 0.6% drop in US retail sales in July. Major chains like Walmart and Target are adjusting their strategies: Walmart emphasizes combining low prices with convenient delivery, while Target focuses on fresh merchandise.