Move over, Aperol: Viral Italian spritz arrives in US with eye-catching twist

Sarti Rosa, an Italian aperitif mixing blood orange, mango, and passion fruit, has made its United States debut after previously being available only in Europe. It is generating significant hype as a potential rival to popular cocktails like Aperol and Hugo spritz, appealing to consumers due to its vibrant pink color and limited availability. However, experts caution that despite the social media buzz, gaining popularity will require time for bars and consumers to learn about it.