Colorado law increases penalties for fake 'Colorado Grown' labels to protect farmers and consumers

A new Colorado law provides penalties for falsely labeling produce as 'Colorado grown' or 'Colorado Proud.' This bipartisan effort gives the Attorney General the power to investigate and prosecute deceptive trade practices, aiming to protect local farmers from out-of-state competition. Supporters stated the law ensures consumers know they are supporting legitimately produced goods within the Centennial State.