An ‘influencer’ degree? Colleges bet on content creator major as critics question its value

Universities are responding to the rise of the influencer career path by launching new degrees and minors in content creation, such as Arizona State University's offering. This educational trend has drawn criticism regarding the professional legitimacy and value of a college degree for social media work. Experts note that while the creator economy is booming, success requires labor-intensive work involving not just creating content but also managing business relationships and audience strategies.