Dating apps are swiping left on the features that made them as Gen Z looks for love in real life

Online dating platforms like Bumble and Match Group are rethinking their business models, shifting away from optimizing for swipe speed toward more intentional signals. This industry shift is occurring amid softening core numbers, with paid users dropping across major platforms. Researchers suggest that Gen Z's frustration with endless choices and non-committal conversations is driving the need for better in-person experiences.