A pain point in my Wall Street schedule inspired me to leave Citadel to found a laundry startup

Maria Cabral Menezes founded WashWise after noticing that traders on Wall Street faced issues with smelly gym bags and rewearable clothes. The company, described as a 'dry shampoo for clothes,' refreshes items between washes, and it successfully raised $1.2 million in pre-seed funding. Backers include executives associated with JPMorgan, Soho House, and SoulCycle.