‘Your back’s against the wall’: How two Gen-Z founders bet everything on a Brooklyn laundromat

Ireland McCaughey and Ben Razin identified an opportunity in traditional 'boring businesses' like laundromats where owners were aging out. After moving to New York, they opened Launderette in Brooklyn, reimagining the space by adding communal seating and work tables. This strategy allowed them to compete on customer experience rather than solely on convenience.