From Porsche penthouses to Nobu lofts: Inside the $67 billion boom in luxury branded residences

The luxury real estate market is experiencing a $67 billion boom in branded residences, with examples like Florida's Porsche Design Tower featuring car elevators and Dubai's Fendi-designed apartments. High-end brands such as Bentley, Nobu, and Armani are expanding into real estate to create immersive brand experiences beyond traditional products.