The AI Act kicks into action, forces companies to be clear about AI chatbots

The European Union has begun enforcing key provisions of the AI Act, requiring transparency for AI chatbots, deepfakes, and consumer-facing AI systems. Starting August 2, chatbots must disclose they are AI, synthetic content must be labeled, and certain high-risk AI uses are banned. The AI Office in Brussels and national regulators now oversee enforcement, with penalties up to 15 million Euros for non-compliance.