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The Nexus
BUSINESSAug 3 · 10:09 UTCFORTUNEDiane Brady

Ikea’s AI bot didn’t replace workers. It made them more valuable

IKEA's AI-powered customer service bot, Billie, has not replaced workers but led to retraining call center staff, resulting in a 15-20% annual sales growth. The article highlights how AI is reshaping jobs rather than eliminating them, with leaders emphasizing AI's role in productivity and growth. The World Economic Forum estimates 92 million jobs may be displaced by 2030, but 170 million new roles could emerge with proper upskilling.

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