Despite China’s 996 culture, DeepSeek founder Liang Wenfeng says his workers don’t do overtime or even have KPIs: ‘No one manages them’

DeepSeek founder Liang Wenfeng claims his AI company operates without KPIs or overtime, contrasting with China's 996 work culture. The startup has grown into a $60 billion AI firm with 173 million app downloads since 2025, emphasizing a relaxed, vision-driven work environment.