HEALTHAug 1 · 05:00 UTCTHE GUARDIAN WORLDSarah Marsh Consumer affairs correspondent

‘Proteinmaxxing’ could lead to higher prices for infant formula, say experts

The trend of 'proteinmaxxing' and increased demand for whey protein, driven by weight-loss drug usage, could lead to higher infant formula prices. Whey protein is a key ingredient in infant formula, and its rising popularity among health-conscious consumers may strain supply.

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