Union Square sees continued economic growth and increased foot traffic amid public investments, market analysis finds

The Union Square-14th Street District shows strong economic growth with 90.1% storefront occupancy, driven by public investments and increased foot traffic. Over 51 new businesses opened in 2026, including Nespresso and UNIQLO flagships, while the Broadway plaza hosted events for brands like Nike and Samsung. Public realm projects, such as a pedestrian plaza, boosted occupancy and daily visitor numbers, with 347,600 average daily visitors in the past year.