Lamar ditches 'Shop Local' mentality for 'WIN LOCAL' mentality

Lamar, Colorado, is shifting from a 'Shop Local' initiative to a 'WIN LOCAL' campaign to improve business practices and community engagement. The effort, led by Mayor Kirk Crespin, includes training for businesses and encourages residents to promote the area through reviews and social media. The campaign aligns with Lamar's 140th anniversary and broader goals to position the city as a regional hub for agriculture, healthcare, education, and transportation.