BUSINESSJul 31 · 09:00 UTCBUSINESS INSIDERStephen Council ([email protected])

Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals

OpenAI has doubled ads per user for ChatGPT mobile users in the US, with Sensor Tower reporting a surge in advertisers from 300 in April to over 820 in July. Major brands like Home Depot, Intuit, and Booking Holdings have replaced smaller software firms as top advertisers, while financial services, travel, and education sectors increased their ad spend shares.

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OpenAIorganizationSensor TowerorganizationHome DepotorganizationIntuitorganizationBookingorganizationfinancial servicestopicRetailtopicTravel and tourismtopic

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