Publishers are losing Google traffic as AI answers replace links

Publishers are experiencing significant declines in Google Search traffic as AI-generated answers replace direct links to websites. Small publishers lost 60% of referrals over two years, while Substack partners with AI-detection software Pangram to combat AI-generated content on platforms like LinkedIn. The article highlights the shift toward optimizing content for AI language models (GEO) and adapting to a post-open-web distribution model.