Google’s real smart-glasses bet isn’t the glasses

Google and Samsung are entering the smart-glasses market with a focus on AI assistants rather than hardware, showcasing prototypes powered by Gemini and partnerships with brands like Gentle Monster and Warby Parker. They aim to challenge Meta’s dominance, which achieved 7 million pair sales through its EssilorLuxottica collaboration, by emphasizing AI integration with existing ecosystems and addressing privacy concerns.