Even 'The Odyssey' and 'Spider-Man' can't save Hollywood

Despite box office hits like 'The Odyssey' and 'Spider-Man' in 2026, Hollywood continues to face a long-term decline in moviegoing that predates the pandemic, with AMC reporting a 26.5% drop in attendance compared to 2019. The industry attributes this trend to competition from the internet and other entertainment options, forcing theaters to raise prices and invest in premium formats to maintain revenue.