Sun Life launches global private wealth platform targeting Asia’s booming HNWI market

Sun Life is launching a global private wealth platform targeting Asia’s high-net-worth individuals (HNWIs), driven by the region’s surging wealth growth and cross-border asset management needs. Asia’s HNWI wealth reached $29.7 trillion in 2025, with clients diversifying assets across jurisdictions like Singapore, Bermuda, and Hong Kong. Insurers are leveraging insurance products as tools for wealth preservation, governance, and legacy planning amid macroeconomic uncertainties.