The Audience Is a Machine: Our Future Information Environment

The article discusses how the AI era is shifting the focus of disinformation from content creation to training machines to retrieve, summarize, and recommend information. It highlights the growing importance of large language models (LLMs) in shaping information retrieval, the Hugging Face Model Hub's 2.9 million machine learning models, and over 130 national sovereign AI initiatives tracked by the CNAS Sovereign AI Index. The text emphasizes the need to address 'cognitive sovereignty' and adapt to a 'cognitive economy' where AI systems, not humans, decide what information is prioritized.