Cracker Barrel comeback gains steam as loyal customer says return visit 'felt like coming home'

Cracker Barrel Old Country Store is refocusing on its core brand by selling 26 company-owned locations in a $77 million sale-leaseback and divesting its Maple Street Biscuit Company, closing 16 locations. The moves aim to reduce debt and boost profitability, following backlash over a rebranding effort that prompted the restoration of its nostalgic 'Old Timer' logo and interior design.