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What is ‘surveillance pricing’ and which stores in Tennessee could be using the technology
Grocery stores in Tennessee, including Kroger and Walmart, are using Electronic Shelving Labels (ESLs) that could enable dynamic pricing based on customer data. Lawmakers in Tennessee and New Jersey have introduced measures to ban personalized algorithmic pricing, with New Jersey enacting a law in 2026 to protect shoppers from surveillance pricing.
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Adjacent reporting
- Maryland moves to ban surveillance pricing in grocery stores
- Maryland becomes first state to ban surveillance pricing in grocery stores
- How digital price tags are spreading at retailers like Walmart — and sparking ‘surveillance’ fears
- House bills aiming to ban ‘surveillance pricing’ in Michigan advance to Senate
- New Jersey Gov. Sherrill signs the Fair Price Protection Act, banning surveillance pricing
- Maryland becomes first state to ban surveillance pricing in grocery stores