One restaurant chain's special promo may not have been a great idea during Red Sox winning streak

A Boston-area restaurant chain, 99 Restaurants, faced significant losses due to a promotion offering free kids' meals whenever the Boston Red Sox won. The Red Sox's 15-game winning streak from July 2 to July 22 led to thousands of free meals, costing the chain approximately $8 per meal. The streak ended, providing temporary relief, but the restaurant may again face high costs if the Red Sox continue winning.