BUSINESSJul 24 · 08:00 UTCBLOOMBERGJoe Weisenthal and Tracy Alloway

Odd Lots: How Franchising Led to the Gig Economy (Podcast)

The podcast 'Odd Lots' explores how the franchising model, popularized by fast food chains in the 1950s, influenced the rise of the gig economy. Legal battles by franchises enabled independent operators to license trademarks, leading to labor structures similar to those used for Uber drivers today.

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Mentioned

McDonald’sorganizationDunkin' Donuts Inc.organizationOdd Lotstopicgig economytopicFranchisingtopicUberorganization

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