HEALTHSCMP CHINA
What is kombucha and why are Chinese youth obsessed with the fermentation health trend?
Young people in China are reviving the 1980s kombucha trend by making it at home, driven by its global recognition as a health product. The fermented drink has gained popularity in Western countries through endorsements from celebrities like Kourtney Kardashian and Lady Gaga, prompting commercial releases in China and homemade sharing.
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