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The Nexus
BUSINESSJul 22 · 09:03 UTCBUSINESS INSIDERBen Shimkus ([email protected])

GM is quietly becoming a subscriptions company

General Motors is expanding its subscription services through OnStar and Super Cruise, generating $800 million in Q2 revenue from OnStar and adding 70,000 Super Cruise subscribers in the quarter. The company expects OnStar to reach 13 million subscribers and Super Cruise to surpass 850,000 by year-end, leveraging high-margin software updates to reduce reliance on hardware.

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