‘The audience is telling the industry something’: even IMAX is stunned by Christopher Nolan’s runaway ‘Odyssey’

Christopher Nolan's 'The Odyssey' drove unprecedented demand for IMAX 70mm film screenings, selling out theaters worldwide and generating a $52 million global opening weekend for IMAX. The film, shot entirely on IMAX cameras, marked a technical first and sparked social media frenzy over ticket availability, with audiences praising its immersive audiovisual experience.