From Miami to New York: Pura Vida is redefining the New York cafe scene

Pura Vida is launching Greek frozen yogurt at its Flatiron location in New York, sweetened with allulose instead of refined sugar. The menu includes two flavors, Berry Bliss and Amalfi Swirl, emphasizing wellness and indulgence. The brand aims to expand its presence by introducing NY-exclusive flavors and blending Miami’s carefree spirit into NYC’s cafe scene.