BUSINESSQUARTZ
Novo Nordisk is suing Eli Lilly over ads it says mislead consumers on weight loss drug efficacy
Novo Nordisk is suing Eli Lilly, alleging that its TV and social media advertisements use outdated trial data to mislead consumers about the efficacy of weight loss drugs Zepbound and Mounjaro compared to rival injections.
Mentioned
Related Signal
Adjacent reporting
- Novo Nordisk sues Eli Lilly over ads comparing GLP-1 medications
- STAT+: Novo Nordisk sues Eli Lilly over GLP-1 drug ads it calls ‘deceptive’
- Novo Nordisk sues Eli Lilly, alleging misleading GLP-1 advertising
- STAT+: French regulator fines Novo and Lilly over weight loss ad campaigns
- STAT+: The biotech news you need to read today