First came Zyn. Then came pouches for everything.

Eric Drymer founded Ultra Pouches, a nicotine-free alternative to Zyn, using supplements like vitamins and ginseng to target focus and sleep. The article highlights a growing market trend of non-nicotine pouches infused with ingredients like caffeine, CBD, and melatonin, driven by Zyn's popularity and the discreet, modern appeal of pouches.