LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too

LaLiga president Javier Tebas highlights how AI, data, and anti-piracy technologies are enhancing fan experiences and addressing revenue challenges in football. He emphasizes tools like VAR, referee-cam, and semi-automated offside alerts as examples of tech improving gameplay and viewer engagement, while also combating piracy to preserve league revenue.