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The Nexus
BUSINESSJul 19 · 10:00 UTCSCMP WORLDZhu Wenqian

Musk son’s viral tiger-head bag shines light on China’s US$14.8b heritage e-commerce

Sales of intangible heritage products are surging, exemplified by Elon Musk’s son Little X wearing a Chinese-style silk jacket and tiger-head bag during a May visit with US President Donald Trump to Beijing. Industry data shows annual transaction value for these goods reached 100 billion yuan (US$14.8 billion).

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