Can Taco Bell restore consumer confidence following outbreak?

Taco Bell faces a challenge to its strong U.S. sales growth after a cyclosporiasis outbreak linked to shredded iceberg lettuce at restaurants in Michigan, Indiana, Ohio, Kentucky, and West Virginia affected over 1,600 people. The outbreak led to a 9% drop in Yum Brands shares, slower customer traffic, and concerns about long-term consumer confidence despite past recovery strategies.