Can the government make climate action cool? Denver sure is trying

Denver is launching a taxpayer-funded social media campaign called 'The One Effect' to counter climate hopelessness by encouraging residents to share their climate actions. The initiative, part of the $3 million Denver Climate Project, includes video testimonials and stickers with 'I did something,' aiming to inspire individual action through social norming. Previous efforts featured ads with the tagline 'Do more. Do less. Do something.' and over 70 climate action ideas.