SWAC media deal keeps conference football and basketball games on ESPN networks through 2030-31

The Southwestern Athletic Conference (SWAC) and ESPN reached a multi-year media rights agreement to broadcast football and basketball games on ESPN networks through the 2030-31 seasons. The deal includes 10 regular-season football games, championship games on ABC/ESPN, and extended participation in events like the MEAC/SWAC Kickoff Challenge and Celebration Bowl through 2032. The SWAC also launched a streaming platform in 2023.