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The Nexus
TECHNOLOGYJul 16 · 09:05 UTCAXIOSAmy Harder

The AI boom tests the limits of growth

The AI industry's rapid growth is driving unprecedented electricity demand, with Google's consumption rising over 140% from 2021 to 2025. Tech companies like Google, Microsoft, Amazon, and Meta are improving energy efficiency but face scrutiny over whether environmental and financial costs justify AI model expansion. Experts debate if large-scale AI models deliver sufficient benefits to offset resource demands.

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