An AI startup wants 'vibe directing' to become the new vibe coding

OpenArt AI is launching a marketing campaign for its Director product, targeting cinemagoers in major cities with theater ads, billboards, and digital placements. The AI text-to-video tool aims to popularize 'vibe directing,' mirroring the trend of 'vibe coding,' and has raised $30 million in a Series A round. The company faces both skepticism and cautious optimism about AI's role in creative industries.