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The Nexus
BUSINESSJul 15 · 07:00 UTCFORTUNEOrianna Rosa Royle

Billionaire Richard Branson says copying his 5 a.m. morning routine won’t make you successful—and will just cause ‘more burnouts than breakthroughs’

Richard Branson advises against copying his 5 a.m. morning routine, stating it may lead to burnout rather than success. He emphasizes finding a personalized routine that aligns with individual rhythms and prioritizes sustainability over rigid hustle culture.

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