Wix's CEO runs an AI coding giant. He says the tech still gets 'too much credit.'

Wix CEO Avishai Abrahami criticizes the overhyped perception of AI, stating it frequently makes mistakes and cannot fully replace human roles. He highlights challenges in AI-driven solutions like vibe coding and customer support systems, despite Wix's $80 million acquisition of Base44 and $200 million investment. Wix shares have dropped nearly 50% this year amid industry-wide 'SaaSpocalypse' concerns.