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The Nexus
BUSINESSJul 13 · 04:01 UTCTHE GUARDIAN WORLDZoe Wood

Britons give classic round tomato the red card as coloured and vine varieties score

Britons are shifting from classic round red tomatoes to rainbow-colored and cherry-on-the-vine varieties, with non-red tomato sales rising 21% this year. Premium cherry-on-the-vine tomatoes are projected to dominate Britain’s £1bn-a-year tomato market.

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Britons give classic round tomato the red card as coloured and vine varieties score · The Nexus