A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities

Fans purchase affordable items like Erling Haaland's hair ties and Taylor Swift's dresses to feel connected to celebrities. Haaland's KKNEKKI hair ties sold out after he wore them publicly, while Swift's Polo Ralph Lauren dress sold out post-engagement photo appearance. Businesses report high demand for Swift-themed cakes and other celebrity-linked products.