Adam Mosseri says Instagram has 'reined in' AI costs after shutting down 'the silly things' that were burning tokens

Instagram CEO Adam Mosseri stated the company has 'reined in' AI costs by shutting down 'silly' projects that consumed excessive tokens. He acknowledged AI costs may fluctuate in the short term but expects long-term reductions as competition drives pricing wars. Mosseri compared token spending to traditional budgeting for hardware and payroll, suggesting potential caps if token usage becomes as significant as employee salaries.