BUSINESSBUSINESS INSIDER
'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy
Rolls-Royce produces customized luxury cars at its Goodwood, England factory, offering over 44,000 color options and bespoke features like star-covered ceilings. Clients, including ultra-wealthy individuals like Rebecca Fowler, commission high-end vehicles with base prices exceeding $350,000, often adding further customizations through third-party companies.
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