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The Nexus
BUSINESSJul 10 · 09:07 UTCBUSINESS INSIDERBen Shimkus ([email protected])

Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.

Slate, a no-frills EV truck company, partnered with Crayola to offer five colorful vehicle wrap options in response to high customer demand for non-gray car colors. The collaboration includes a $1,549.99 color package with crayon-inspired hues like dandelion yellow and razzmatazz pink, addressing a market where over 80% of new cars are traditionally monochrome.

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