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The Nexus
BUSINESSJul 9 · 12:28 UTCBUSINESS INSIDERKelly Burch ([email protected])

I told my son to stop playing basketball video games. That idea became a $20 million business.

Craig Moody founded Shoot 360, a basketball training business combining physical play with digital tracking, after his son preferred basketball video games. The company grew to $20 million in revenue by 2025 while Moody managed it alongside a construction company for six years.

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