Le Pen’s strategy to win French presidency: Bring Bardella everywhere

Marine Le Pen is leveraging Jordan Bardella's youth appeal and business connections to broaden the National Rally's voter base ahead of the 2027 French presidential election. Bardella has remained closely by Le Pen's side following her guilty verdict for embezzling European Parliament funds, which includes a year of house arrest but allows her to run for president. The pair are positioning themselves as a joint 'ticket,' with Le Pen as president and Bardella as prime minister, a strategy seen as either innovative or desperate.